Emily Phillips
PUBLIC RELATIONS
FASHION MERCHANDISING
My Resume
Education
THE UNIVERSITY OF GEORGIA
Athens, Georgia
AB Public Relations⎜Honors Program
Minor in Fashion Merchandising
Cumulative GPA of 3.76
Anticipated Graduation: Spring 2021
Coursework
Crisis Communication
Foundations of Graphic Communications
Pop Culture and Fashion
Public Relations Communication
Retailing Apparel and Textiles
Social Media Analytics
Textiles for Consumers
Writing and Reporting Across Platforms
Communications Experience
CORPORATE SOCIAL MEDIA INTERN
Entourage Clothing- Athens, Georgia
August 2020- Present
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Produce social media content for Facebook and Instagram accounts of 112,000 followers with the purpose of increasing brand awareness.
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Create and edit video content for Tik Tok and Instagram Reels with the purpose of increasing follower count and engagement.
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Assist with website content production through styling and photographing of new clothes, shoes and jewelry shipments for flat lays.
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Participate in Facebook Live clothing sales as a representative of Entourage Clothing by selling product to an audience of approximately 150 people per show, three times weekly.
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Update and input data into Google Sheets and Shopify for organization of new shipments and product launches.
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STUDENT AMBASSADOR
Grady College of Journalism and Mass Communication
The University of Georgia- Athens, Georgia
May 2020 - Present​​
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Represent the college as an official student leader and host for guests alongside the Dean of Grady College to maintain relations with students, staff and alumni.
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Serve as a tour guide for alumni, donors and potential new students to promote Grady College programs.
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Facilitate and attend Grady College special events in order to increase student and alumni engagement.
PUBLIC RELATIONS AND MARKETING STUDENT ASSISTANT
Enterprise Information Technology Services
The University of Georgia- Athens, Georgia
May 2018 - August 2018
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Assisted in EITS outreach events and New Student Orientation in order to increase brand awareness and engagement of students.
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Monitored and produced content for UGA EITS social media accounts with the goal of increasing follower count and engagement.
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Handled administrative tasks in the office of the Vice President of Information Technology at The University of Georgia.
Project Experience
​CLIENT MEDIA KIT
Jittery Joe's Coffee- Athens, Georgia
Public Relations Communications , The University of Georgia
January 2020- May 2020
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Researched Jittery Joe's company, customers and social media with the purpose of contextualizing the brand.
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Interviewed and communicated with multiple high-ranking employees within Jittery Joe's in order to encompass the brand in it's entirety.
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Compiled deliverables into a media kit at the end of the semester to present sample documents to the client for use.
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Successfully completed the project and earned the grade of “A”.
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CRISIS MANAGEMENT PLAN- GROUP PROJECT
I Need Express- Athens, Georgia
Crisis Communications, The University of Georgia
March 2020​
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Researched I Need Express company social media and website in order to contextualize the brand and it's current work in the community.
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Compiled necessary guidelines and information in order to present a sample crisis management plan to the company in the scenario of an outbreak/pandemic.
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Presented and defended plan to group of distinguished professors and faculty of Grady College.
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Earned the grade of "A".​
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AP CAPSTONE DISSERTATION
Lassiter High School, Two-year research program
Marietta, Georgia
August 2015- May 2017
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Research study analyzing the effects of a sleep tracking application on common effects of sleep deprivation for high school students.
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Led team-based oral and written research presentations.
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Assembled study for Institutional Review Board (IRB) approval.
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Monitored and interviewed twelve high school participants, and compiled a dissertation analyzing findings.
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Presented and defended findings to a panel of distinguished members of the school district.
Part-Time Experience
INOKO JAPANESE STEAKHOUSE AND SEAFOOD
Athens, Georgia
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Bartender
January 2020- August 2020
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Verified age requirements of all customers for purchase of alcohol.
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Attended to bar patrons while simultaneously communicating with servers to fill bar and restaurant drink orders.
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Maintained computer system to organize to go orders and open tabs of bar patrons.
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Effectively simultaneous tasks such as preparing to-go orders, communicating with chefs, mixing drinks for bar patrons and to-go order customers, keeping the bar clean of trash and empty cups, and restocing when neccessary.
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Server
January 2019- Present
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Enhance multi-tasking capabilities in a fast-paced environment.
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Quickly served meals for up to 300 customers each night.
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Maintain approximately 20 hours per week while enrolled as a full-time student.